Strategic Icons for Alexion
The Icons & Colors While briefly freelancing at Taylor Design, I created new icons to accompany their brand new recruiting program named "Identi5." The icons were being used to represent complex strategies and the art director I was working with hadn't been able to come up with icons that really illustrated the point. My approach to the project included creating dozens of sketches per icon and focusing on how the reader would view the icon. While it was impossible to illustrate the entire point of each step in their system, it was possible to create a uniformed system that was easily understood by the recruiters.